🏢 Database: Brand Integrity Index

Where Does Your Money Really Go?

Look past corporate marketing: dividends and buybacks straight from SEC filings, our ratings on labor and waste, and higher-integrity swaps. Every reported figure links to its source.

Brands Database Major Retailers & Easy Swaps $100 Dollar Flow Maps Food Chain Integrity Local Alternatives Finder
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How Shoptegrity Tiers Swaps: Best vs. Better

Changing shopping habits shouldn't be all-or-nothing. Every brand scorecard in our database offers two vetted options: an accessible drop-in replacement that matches conventional price points, and a gold-standard ethical alternative for maximum community impact.

⚡ BETTER SWAP Easy: Similar Price & Format

The pragmatic drop-in: An accessible option (Grade B / B+) matching conventional pricing and familiar supermarket shelves or 1-click checkout. Low friction; cuts out the worst corporate abuses (anti-union retaliation, predatory debt, Wall Street buyback extraction).

🏆 BEST SWAP Deep Impact: Gold Standard

The gold standard: A high-scoring ethical brand, worker/member cooperative, or purpose trust (Grade A / A+). The format or experience may differ and upfront effort might be higher (bulk bins, farm CSAs, refill bottles), but keeps maximum wealth in the community.

Sector:
Grade Filter:
⚠️ The Top 10% Wealth Siphon Reality
Federal Reserve data confirms that the richest 10% of Americans own ~90% of corporate equities. When brands pay out dividends or buy back shares, that cash is captured by custodial giants (BlackRock, Vanguard, State Street) and handed to the top 10%. Check the Top 10% Siphon Index below to see each brand's capital leakage.
View Macro Timeline →
📊 Revenue Flow Legend:
Workers: Frontline Wages
CEO pay: Proxy statement
Shareholders: Buybacks & Dividends
Ads: Marketing & Commercials

Brands Directory

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Annie's Homegrown

Parent: General Mills, Inc. Public
41.2

Organic mac and cheese and snacks, marketed as wholesome, acquired by General Mills in 2014 for $820M.

Confidence: 27% Inspect Evidence & Swaps →

Cheerios

Parent: General Mills, Inc. Public
41.2

Flagship cereal brand of General Mills.

Confidence: 27% Inspect Evidence & Swaps →

Nestlé Pure Life / Bottled Water

Parent: Nestlé S.A. Public
38.2

Bottled water extracted from municipal springs and aquifers.

Confidence: 20% Inspect Evidence & Swaps →

Wells Fargo Consumer Banking

Parent: Wells Fargo & Company Public
36.0

Retail banking, credit cards, and mortgage services.

Confidence: 23% Inspect Evidence & Swaps →

SHEIN Fast Fashion

Parent: Roadget Business Pte. Ltd. (Shein) National Private
52.1

Ultra-fast fashion producing thousands of ultra-cheap synthetic garments daily.

Confidence: 13% Inspect Evidence & Swaps →

Bigelow Tea

Parent: R.C. Bigelow, Inc. National Private
62.8

Nationwide tea brand. Owns Charleston Tea Garden in South Carolina.

Confidence: 20% Inspect Evidence & Swaps →

Organic Valley Dairy

Parent: CROPP Cooperative (Organic Valley) Producer Coop
81.2

Farmer-owned organic milk, cheese, and butter.

Confidence: 21% Inspect Evidence & Swaps →

Equal Exchange Organic Tea & Coffee

Parent: Equal Exchange Worker Coop
85.8

Worker-owned cooperative organic teas sourced directly from small farmer cooperatives worldwide.

Confidence: 23% Inspect Evidence & Swaps →

King Arthur Baking

Parent: King Arthur Baking Company Esop 100
79.2

100% employee-owned flours, baking mixes, and pantry staples.

Confidence: 20% Inspect Evidence & Swaps →

Bob's Red Mill Grains & Oats

Parent: Bob's Red Mill Natural Foods Esop 100
80.8

Employee-owned stone-ground grains, oats, and cereal alternatives.

Confidence: 20% Inspect Evidence & Swaps →

Affinity Plus Credit Union Accounts

Parent: Affinity Plus Federal Credit Union Credit Union
86.2

Member-owned no-fee checking, savings, and local mortgages.

Confidence: 22% Inspect Evidence & Swaps →

Patagonia Outdoor Apparel

Parent: Patagonia, Inc. Purpose Trust
76.8

Durable, repair-guaranteed clothing owned by a purpose trust for the planet.

Confidence: 20% Inspect Evidence & Swaps →

ALDI Simply Nature & Staples

Parent: ALDI US National Private
65.0

Deep-discount staple groceries and certified organic pantry items matching Walmart prices with living wages.

Confidence: 20% Inspect Evidence & Swaps →

Pact Organic Everyday Basics

Parent: Pact Organic B Corp
76.0

Affordable Fair Trade certified organic cotton tees, socks, and loungewear.

Confidence: 17% Inspect Evidence & Swaps →

Alliant High-Yield Checking & Mobile Banking

Parent: Alliant Credit Union Consumer Coop
77.8

Fee-free digital checking and high-yield savings backed by a member-owned cooperative with 80k+ ATMs.

Confidence: 20% Inspect Evidence & Swaps →

Verified Data Sources for Ethical Swaps

Every alternative in our database is verified against public registries and regulatory filings:

Worker & Producer Co-ops

Democratically owned by employees or regional agricultural producers. Profits recirculate rather than extract to Wall Street.

Sources: USFWC & National Co+op Grocers

100% Employee-Owned (ESOP)

100% of equity held in trust for staff (e.g. WinCo Foods, King Arthur Baking). Zero outside hedge fund extraction.

Source: National Center for Employee Ownership

Certified B Corporations

Legally required to balance profit and public benefit, audited on governance, worker pay, and environment.

Source: B Lab Global Directory

Member-Owned Credit Unions

Not-for-profit financial cooperatives chartered to serve depositors. 0% of margins fund fossil-fuel or hedge funds.

Source: NCUA Public Registry