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Cheerios

🔗 official site

Flagship cereal brand of General Mills.

Ultimate Parent Company: General Mills, Inc. Public
Shoptegrity Composite Score
41.2 / 100
Confidence: 27%

Six-Dimension Integrity Scorecard

Ownership & Structure 30 / 100

Ownership structure: Public

Capital Extraction 30 / 100

Estimated 88.0% of profit extracted to buybacks and dividends.

Pay Equity 35 / 100

CEO-to-median-worker compensation ratio is 280:1.

Labor Practices 70 / 100

Labor score based on 0 recorded events and certifications.

Environmental Impact 70 / 100

Environmental score reflects compliance, agricultural practices, and impact records.

Locality & Community Wealth 20 / 100

Local footprint: Multinational

✨ Recommended Higher-Integrity Alternatives

Editor-approved swaps
⚡ Better Swap

King Arthur Baking

Esop 100 ($$)

100% employee-owned ESOP pantry mixes and whole grain staples keep 100% of dividends with workers.

Experience Note: Similar boxed format and convenience on standard supermarket shelves.
Where to buy: Conventional supermarkets, co-ops, and online. • Price competitive per pound.
Score: 79.2
🏆 Best Swap

Bob's Red Mill Grains & Oats

Esop 100 ($$)

100% employee-owned whole grain rolled oats swap out multinational processed boxed cereals.

Experience Note: Different format: whole rolled oats from bulk bins; requires cooking but maximizes nutrition and slashes packaging.
Where to buy: Co-ops, bulk food bins, and regional grocers. • Saves up to $120/year when purchased in bulk bins.
Score: 80.8

Cited Evidence & Regulatory Receipts

Every fact is cited with direct links to official regulator actions, SEC filings, or independent audits.

ownership Source: SEC Form 10-K

Publicly traded corporation (NYSE: GIS) held predominantly by institutional asset managers.

Inspect Original Source Filing →
capital extraction Source: General Mills 2024 Annual Report

General Mills returned $2.4B in stock buybacks and dividends in FY2024, representing 88% of net earnings.

Inspect Original Source Filing →
pay equity Source: SEC DEF 14A Proxy Statement Item 402(u)

CEO Jeff Harmening total compensation was $16.3M; median employee compensation was $58,200 (Ratio: 280 to 1).

Inspect Original Source Filing →